For anyone with a desire to learn exactly what it takes to make a Content Authority Site, just like the Fortune 500’s publish, in a step-by-step fashion, the RPM Summit is the place to go October 6-8, 2006 at the Atrium Suites in Las Vegas, Nevada. This 3-day intensive training session is being presented by Content Desk's "Content Publishers Alliance."
“RPM stands for Research, Publishing, and Marketing,” said Jack Humphrey, co-founder of Content Desk along with Mark Braunstein and Peter Lenkefi. “It comprises a methodology that is how true Authority sites are created by the largest companies.”
RPM Summit attendees will learn what’s going on now, very cutting edge information: RSS feeds, social networking, authority sites, niche research, keyword research, visitor optimization, content syndication, content management systems, site plug-ins, audio and video tactics and strategy, publicity secrets and more.
Expert speakers include: Jerry West, Dave Lakhani, Mitch Axelrod, Mike Filsaime, Colin McDougall, Willie Crawford, Anik Singal, Rick Butts, Keith Baxter, Sean Wu, Jack Humphrey and Mark Braunstein.
“We all go (to events) to help define our own systems and processes,” said Mark Braunstein, Co-Founder of Content Publishers Alliance.
Braunstein explained that most seminars today have no specific, actionable agenda.
For example, on day one, a mix of speakers can include multiple business models, each focusing on different ways to use different tools to make money online with Google™ Adsense sites plus a combination of other speakers’ topics. Day two and three may be similar, with even more Adsense speakers and their own tools in the mix. The event results are generally similar:
(1) Attendees look at the listings and try to figure out what the heck is going on and how it will improve their success.
(2) Attendees try to figure out where each speaker fits into a “process” that they can integrate and apply to his or her own business.
(3) There is no continuity or cohesiveness in the event agenda itself.
(4) There is no relationship after the event is over. Each person heads home to figure out how to process the glut of information and try to put some of it to work.
But the RPM Summit is different.
“The RPM Summit breaks down the three main disciplines that are required for online success: research, publishing and marketing,” explained Braunstein. “It’s a structured event, in order. People need a step-by-step process in order to learn and master.”
Success Example
Mark Braunstein shared a success story from a student of Content Desk’s "Content Publishers Alliance" coaching program, Melissa Trippel, creator of http://craftyplaces.com . Melissa’s site is only about two months old and it has moved up in rank and popularity. She’s even received calls from it, like one from a major crafting association asking her for articles for their site and for a site link.
“She’s really moving up – and quickly!” said Braunstein.
Continuity Portion
RPM Summit attendees will learn how to build long-term sustainable income with publishing and marketing tactics few others are talking about on the web. Plus they will receive long term content and direct sales site network building and marketing plans including:
• Lifetime membership to the RPM Summit members only site!
• Videos from the conference included and streaming right from members site.
• Lively forum for networking with and learning from fellow RPM Summit-eers and the experts.
• Fun events at the Summit.
• Exclusive "Chat with the Experts" videos that will be filmed Sunday night at the Expert Appreciation Dinner. See how much info they can pump out of their experts after wining and dining them!
In short, RPM Summit attendees will enjoy a relationship with this event
“People will walk away with a better plan of action, and not a sense of “Where does this person fit into the process I’m trying to put together?” said Mark Braunstein. “We found speakers who fit our agenda. They will inform and some will mention products or services they have that work well with our process, not in spite of it.”
Free 21-Page Authority Site Guide
For more information about Content Authority Sites, readers are invited to
download Jack Humphrey’s 21-page report. The report discusses how to build sites that capitalize on the changes in web search traffic and content site profits, plus the state of internet marketing and content site publishing. It is available online at: http://www.contentdeskinfo.com .
Thursday, September 14, 2006
Wednesday, September 13, 2006
Why pay for advertising that does not yield sales?
Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.
What if you could increase the number of people that visit your site to customers who purchase or take action on your site by 1 percent. What would a 1 percent increase in conversion mean to your bottom line? Even on low ticket items, a 1 percent increase in conversions can be potentially staggering when considered over time.
How do you increase conversions?
Obviously the copy is critical in converting a 'browser' into a 'buyer' and while a webpage should be optimized for search engine spiders, search engine optimization should not be at the expense of web surfers. Webmasters must balance search engine optimization with sensible copy that calls the website visitor to the appropriate action.
What about advertising?
Keyword advertising can be very effective. In order to increase the conversion of keyword advertising, create continuity between your keyword and your landing page. Use the same words in the ad as in the landing page. Keep in mind that landing pages do not have to be part of a websites normal navigation. Webmasters can customize landing pages to cater to a specific audience, advertisement, or search term.
Ultimately, the goal is all about ROI or return on investment--publishers aim to make more than they spend. For every dollar you spend in advertising, you want to make a profit of $ 2.00 or better. That means in many cases you will need to monitor any changes in sales and web traffic, and determine what specific actions are resulting in the sales increases.
When evaluating advertising campaigns, consider whether the results will be long term or short term. Long term results from a short term expense could involve a website design. Short term results are generally things like ezine advertisements that result in sharp sales spikes that don't generally last.
Consider whether the expense is a one time cost or ongoing. Equally important, determine whether you can reliably track and measure the results of the advertising campaign. Can the results be reproduced by spending more money?
Targeted advertising will convert at a higher rate than non-targeted advertising. It is critical that advertising be targeted, so that you can maximize your conversion and increase your ROI.
On the other hand, if you have a low conversion rate, spending money on advertising is not likely going to produce significant results or a high ROI--so before you part with any hard earned cash take a look at your conversion rate.
Why pay for terms that are not converting?
Monitoring is critical to any advertising campaign. As a webmaster, you have a whole host of tools that allow you to track the actions that your visitors take. Use these tools to analyze and test theories that relate to conversions. When determining areas of low conversion, evaluate weblogs. Look at the abandon rate by viewing single access web pages. Use cookies to track the actions that browsers on a website take, do they return and purchase at a later date? Another option is to track customer actions using javascript that is embedded in the website's webpages.
Pay particular attention to what keywords result in traffic, and what keywords result in actual sales. Anyone can purchase traffic with the keyword phrase "free money" but how many of those who click are going to take the desired action on your webpage? Keyword terms that are closely related to the product or service being sold are going to have a higher conversion. It is important to filter phrases or keywords, that do not convert or result in unrelated traffic (due to synonym use).
What about the landing page?
When designing the landing page think about the action you want and emphasize it; remove all other distractions from the webpage. The landing page should be designed in such a way that the website is driven to the action you wish for them to take.
Unique URLs or special landing pages can be instrumental in tracking a advertising campaigns success. They are also helpful when you conduct split-testing sending users to different web pages, and then tracking the actions that result.
What common problems result in poor conversions?
Poor web site design can result in a low website conversion. Websites should explain the product or service is that you are selling in simple terms. The website navigation should be intuitive, and it should not be difficult to locate what visitors are looking for. Avoid vintage web graphics that are of low quality, or fonts that are unreadable. Avoid color schemes or font size that alienate web visitors, colors should be used to highlight important points. Webmasters should avoid small font sizes or fonts that are not easily readable.
While some items are easy to measure, others become a little more nebulous, it is difficult to know whether enhanced graphics will increase sales, but they should be considered when evaluating a poor conversion rate.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
What if you could increase the number of people that visit your site to customers who purchase or take action on your site by 1 percent. What would a 1 percent increase in conversion mean to your bottom line? Even on low ticket items, a 1 percent increase in conversions can be potentially staggering when considered over time.
How do you increase conversions?
Obviously the copy is critical in converting a 'browser' into a 'buyer' and while a webpage should be optimized for search engine spiders, search engine optimization should not be at the expense of web surfers. Webmasters must balance search engine optimization with sensible copy that calls the website visitor to the appropriate action.
What about advertising?
Keyword advertising can be very effective. In order to increase the conversion of keyword advertising, create continuity between your keyword and your landing page. Use the same words in the ad as in the landing page. Keep in mind that landing pages do not have to be part of a websites normal navigation. Webmasters can customize landing pages to cater to a specific audience, advertisement, or search term.
Ultimately, the goal is all about ROI or return on investment--publishers aim to make more than they spend. For every dollar you spend in advertising, you want to make a profit of $ 2.00 or better. That means in many cases you will need to monitor any changes in sales and web traffic, and determine what specific actions are resulting in the sales increases.
When evaluating advertising campaigns, consider whether the results will be long term or short term. Long term results from a short term expense could involve a website design. Short term results are generally things like ezine advertisements that result in sharp sales spikes that don't generally last.
Consider whether the expense is a one time cost or ongoing. Equally important, determine whether you can reliably track and measure the results of the advertising campaign. Can the results be reproduced by spending more money?
Targeted advertising will convert at a higher rate than non-targeted advertising. It is critical that advertising be targeted, so that you can maximize your conversion and increase your ROI.
On the other hand, if you have a low conversion rate, spending money on advertising is not likely going to produce significant results or a high ROI--so before you part with any hard earned cash take a look at your conversion rate.
Why pay for terms that are not converting?
Monitoring is critical to any advertising campaign. As a webmaster, you have a whole host of tools that allow you to track the actions that your visitors take. Use these tools to analyze and test theories that relate to conversions. When determining areas of low conversion, evaluate weblogs. Look at the abandon rate by viewing single access web pages. Use cookies to track the actions that browsers on a website take, do they return and purchase at a later date? Another option is to track customer actions using javascript that is embedded in the website's webpages.
Pay particular attention to what keywords result in traffic, and what keywords result in actual sales. Anyone can purchase traffic with the keyword phrase "free money" but how many of those who click are going to take the desired action on your webpage? Keyword terms that are closely related to the product or service being sold are going to have a higher conversion. It is important to filter phrases or keywords, that do not convert or result in unrelated traffic (due to synonym use).
What about the landing page?
When designing the landing page think about the action you want and emphasize it; remove all other distractions from the webpage. The landing page should be designed in such a way that the website is driven to the action you wish for them to take.
Unique URLs or special landing pages can be instrumental in tracking a advertising campaigns success. They are also helpful when you conduct split-testing sending users to different web pages, and then tracking the actions that result.
What common problems result in poor conversions?
Poor web site design can result in a low website conversion. Websites should explain the product or service is that you are selling in simple terms. The website navigation should be intuitive, and it should not be difficult to locate what visitors are looking for. Avoid vintage web graphics that are of low quality, or fonts that are unreadable. Avoid color schemes or font size that alienate web visitors, colors should be used to highlight important points. Webmasters should avoid small font sizes or fonts that are not easily readable.
While some items are easy to measure, others become a little more nebulous, it is difficult to know whether enhanced graphics will increase sales, but they should be considered when evaluating a poor conversion rate.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
Monday, September 11, 2006
Remembering 9-11
Today is September 11. Though I'm not there, I remember the victims of the incident.
Yes, USA unite as one...
And, if you receive any emails from any marketers that says "Remember September 11" and add a sales pitch at the end of the email, please remove yourself from his list. It leaves a very poor taste and shows bad business ethics.
Yes, USA unite as one...
And, if you receive any emails from any marketers that says "Remember September 11" and add a sales pitch at the end of the email, please remove yourself from his list. It leaves a very poor taste and shows bad business ethics.
Sunday, September 10, 2006
Social Bookmarking And Why Its Fast Becoming...
First, Blogs were the BIG new thing as a traffic source, and still are, but guess what... now it's Social Bookmarking.
Social Bookmarking if you aren't quit sure is simply a service where the web user can surf the web and bookmark there favorite websites, articles, pictures, etc., to their account through the Social Bookmarking service they signed up with.
The advantage to doing this from the web users point of view is they can locate all their favorites from one easy to navigate location.
How they locate their saved bookmarks is quite simple. All they do is 'Tag' them using keywords associated to whatever it is they are bookmarking. So when it comes time to wanting to access that information all they have to do is type in the 'Tag' associated to their query.
Okay, that's the basic run down of what Social Bookmarking is and its primary use. Now lets move on to the juicy stuff... Traffic Generation.
What I didn't tell you in the above explanation is that if the web user chooses they can make their bookmarks *public*.
Now, what do I mean by *public*? It means that the Social Bookmarking community and the web will have access to whomevers bookmarked information, whether its articles, pictures, websites, reviews , etc... etc.
Are you starting to see the connection?
Let me explain further from an marketers perspective.
Let's say I opened up an account at an Social Bookmarking service and it is ready for me to start bookmarking whatever it is I want to bookmark.
Well, guess what I'm going to start bookmarking?
You guessed it, my websites and all their webpages. I'm also going to 'Tag' these webpages using keywords I think other web users within my Social Bookmarking community and the web would search for so they will find them. And since I've made my account a *public* account anybody will be able to find my bookmarks giving my websites webpages "FREE Targeted Traffic".
Your pages as I mentioned earlier can be Product Reviews, Articles, Sales Letters, or VRE(Virtual Real Estate) with Adsense.
Your totally in control as to what you want to bookmark.
Just don't 'SPAM' them with junk. People use these services to locate information, so simply give them what they want and in return you get "FREE Targeted Traffic" which in turn could make you some sales without costing you a dime.
I have to say that's pretty Cool!!
With search engines becoming so full of junk and 'SPAM' people are starting to resort to other means of locating the targeted information their looking for. Thats where Social Bookmarking communities come into play and where you can benefit, if you follow the rules.
More and more Social Bookmarking services are popping up because of there ability to easily locate targeted information by simply using 'Tags' making it easier for the web user to find the information their looking for.
I truly hope you see how POWERFUL - Social Bookmarking - can be as another means of targeted traffic generation and urge you to look into it further for your own sake to see if it's something you might want to consider as another source of traffic generation for your websites.
Cory Threlfall is the Editor and Publisher of a Online Business and Marketing publication called... The Internet Wonders eZine. Go NOW to get your FREE Subscription ==> http://www.internetwondersezine.com He also recommends you get this *Special Report* that's all about Social Bookmarking while its still FREE. It's available at ==> http://www.internetwondersezine.com/social-bookmarking.html
Social Bookmarking if you aren't quit sure is simply a service where the web user can surf the web and bookmark there favorite websites, articles, pictures, etc., to their account through the Social Bookmarking service they signed up with.
The advantage to doing this from the web users point of view is they can locate all their favorites from one easy to navigate location.
How they locate their saved bookmarks is quite simple. All they do is 'Tag' them using keywords associated to whatever it is they are bookmarking. So when it comes time to wanting to access that information all they have to do is type in the 'Tag' associated to their query.
Okay, that's the basic run down of what Social Bookmarking is and its primary use. Now lets move on to the juicy stuff... Traffic Generation.
What I didn't tell you in the above explanation is that if the web user chooses they can make their bookmarks *public*.
Now, what do I mean by *public*? It means that the Social Bookmarking community and the web will have access to whomevers bookmarked information, whether its articles, pictures, websites, reviews , etc... etc.
Are you starting to see the connection?
Let me explain further from an marketers perspective.
Let's say I opened up an account at an Social Bookmarking service and it is ready for me to start bookmarking whatever it is I want to bookmark.
Well, guess what I'm going to start bookmarking?
You guessed it, my websites and all their webpages. I'm also going to 'Tag' these webpages using keywords I think other web users within my Social Bookmarking community and the web would search for so they will find them. And since I've made my account a *public* account anybody will be able to find my bookmarks giving my websites webpages "FREE Targeted Traffic".
Your pages as I mentioned earlier can be Product Reviews, Articles, Sales Letters, or VRE(Virtual Real Estate) with Adsense.
Your totally in control as to what you want to bookmark.
Just don't 'SPAM' them with junk. People use these services to locate information, so simply give them what they want and in return you get "FREE Targeted Traffic" which in turn could make you some sales without costing you a dime.
I have to say that's pretty Cool!!
With search engines becoming so full of junk and 'SPAM' people are starting to resort to other means of locating the targeted information their looking for. Thats where Social Bookmarking communities come into play and where you can benefit, if you follow the rules.
More and more Social Bookmarking services are popping up because of there ability to easily locate targeted information by simply using 'Tags' making it easier for the web user to find the information their looking for.
I truly hope you see how POWERFUL - Social Bookmarking - can be as another means of targeted traffic generation and urge you to look into it further for your own sake to see if it's something you might want to consider as another source of traffic generation for your websites.
Cory Threlfall is the Editor and Publisher of a Online Business and Marketing publication called... The Internet Wonders eZine. Go NOW to get your FREE Subscription ==> http://www.internetwondersezine.com He also recommends you get this *Special Report* that's all about Social Bookmarking while its still FREE. It's available at ==> http://www.internetwondersezine.com/social-bookmarking.html
Friday, September 08, 2006
How To Earn $1000 Online Fast!
How To Earn $1000 Online Fast!
Copyright 2006 by Willie Crawford
Almost every day, I get at least one email or phone call from a subscriber or potential client who is in a financial bind. Often they need $1000 or more for rent or car payments within the next few days. They're looking for me to give them a quick-fix solution, so that they can then focus on building a solid online business.
I “shudder when I hear someone say that they need to do something "now" because I've seen so many people in similar situations make very bad decisions. Often when they implemented poorly conceived plans it ended up costing them much more in the long run.
Here are the top suggestions that I offer to Internet marketers who find themselves in the above described situation:
1) Write an ebook and offer resale rights to it. Currently Internet marketers love resale rights to ebooks. If you can put together a complete package that includes a website that's even better.
Writing an ebook is no harder than writing a high school research paper and then converting it to PDF format. If you are really stuck, you could get a ghost writer to do it for you, but that means you need capital upfront.
Creating a website is no harder than visiting any of hundreds of template sites (which offer many free templates) and choosing a suitable template. Then you edit the template in your favorite html editor.
If you do offer the website with the ebook package then you also need to come up with the copy. The absolute easiest way to do this (for me) is to pretend I'm explaining, to someone sitting across from me, what problem(s) the ebook solves and why they need it. Then you go back and add things such as a guarantee, bonuses, and perhaps testimonials. To get the testimonials, offer free copies of the ebook to online associates in exchange for feedback. If the feedback they give you is negative, then that tells you where you need to fix the ebook.
This won't give you the best copy in the world but will give you something that can be reworked several times. After you're out of that bind, if you want to become a really good copywriter, then you get a top copywriting course, such as the one I own (Yanik Silver's Ultimate At Home Copywriting Course): http://www.ultimateonlinecopymanual.com
After the ebook package is created, you can offer it to your list if you have one. If not, you can offer it prominently on your website. Make the offer irresistible. You can also offer it through online forums, and community-type sites, where they allow you to advertise. In a real pinch, you can offer it through Ebay auctions, but realize that Ebay buyers are generally looking for a bargain.
2) Create, or have created, a piece of software and offer resale rights to it. Practically everything said about marketing the ebook package applies to a software package. You can go to numerous sites such as Elance.com and RentACoder.com and place a description of the software you want created. "Techies" registered at these sites then bid on your job. You review their bids, their references and portfolios, and then choose one to do the job.
There are techniques and intricacies to hiring out work through these sites. I won't explain them here because there are countless articles on the topic that you can find through the search engines. Read several of these articles, and you should be equipped with the do's and don'ts of hiring out work through "lance-type" sites.
3) Offer your services. If you've been online for any amount of time, and been seriously learning the skills required, then you should have marketable talents. Many online marketers do the tasks that they do best and outsource the rest. If you make it known that you are available to do some of these chores, you should be able find jobs.
One problem that I've noticed in this area is that someone will offer to pass along work to another person (as a favor to get them out of a bind), and the person gaining the work will quote outrageous fees. Don't do that! The person offering the work will just go find someone who charges reasonable fees.
The are numerous Elance-type sites where you can go to list your availability and/or to see what jobs may be listed. You can also post your availability on certain discussion forums and community-type sites.
4) Sell an affiliate product using article marketing. This is one of my favorite selling techniques, and one that I teach often to "serious content marketers" such as members of Content Desk where I sometimes help conduct webinars. It’s at, appropriately enough : http://MassiveCashFromArticles.com
My system, which should be easy for you to adopt, is to first identify a product that’s really needed and wanted by your marketplace. It should already be selling well. Identify the problems that this product solves. Then you write an article about the PROBLEMS. Emphasize why these are really serious problems that your reader really wants to solve. Then you show why the affiliate product that you are marketing is the perfect solution. This is a proven formula!
After you've written the article, you can distribute it to article directories and publishers using article submission software. You can also use article submission services which may be a little more expensive (but can also be more convenient). The software that I use, submits to over 700 sites, and comes as part of my membership in Content Desk.
You can also submit your article directly to the publishers of your favorite ezines. Use a personal approach with each one. Explain that you are a longtime subscriber, and why you feel that this article is perfect for their ezine. Explain how their readers would benefit from the article and therefore be further endeared to the ezine. By explaining the "what's in it for them and their readers" you increase the chances of them using your article dramatically.
5) Run a sale from your site of specially selected product(s). If you have a steady flow of repeat visitors, this can solve your cash flow problem very quickly. What's critical here is that you make absolutely certain that the product is fresh, in-demand, and properly priced.
After identifying a product that you plan to sell, do a search on Ebay to confirm it's not being sold dirt-cheap over there. Then do a search on your favorite search engine for the product, and visit a few sites selling the product to see what they're selling it for. Unless it's your own product, or brand new, you should be able to find it in the search engines. If you see a lot of sites giving the product away, that a sign that you should seek another product (one that's not being devalued).
Find, or have created, a good product, place it on its own page on your site (with NOTHING else), and then direct traffic to that page. Then use standard copywriting techniques to sell the product. Prove to them that your price is better than they can find it elsewhere. Prove to them that the product will solve their problems. The easiest way to do this is with testimonials. Ask them for the order, and make it as easy as possible to place the order.
Any of the above five techniques will enable you to generate some quick revenue in a pinch. I've used 1, 2 and 4 numerous times with fantastic results, although I wasn't in a pinch. The reason that I don't use number 3 is that I don't like trading time for money, which is what you're doing when you offer a service. Your earnings are limited by the amount of time that you can offer. I rarely use number 5 but when I have used it, it's worked well too.
The final thing you have to do after deciding to use any of the above techniques is to DO it. Make a plan and then take massive action. Don't over-analyze. That's what stops too many people from extricating themselves from that crisis!
Willie Crawford has been teaching Internet marketing for over 9 years. Take advantage of his uncanny insights and unusual candor by subscribing to his free, information-packed newsletter. Also visit his top-rated blog. Do both at: http://WillieCrawford.com/blog/
Copyright 2006 by Willie Crawford
Almost every day, I get at least one email or phone call from a subscriber or potential client who is in a financial bind. Often they need $1000 or more for rent or car payments within the next few days. They're looking for me to give them a quick-fix solution, so that they can then focus on building a solid online business.
I “shudder when I hear someone say that they need to do something "now" because I've seen so many people in similar situations make very bad decisions. Often when they implemented poorly conceived plans it ended up costing them much more in the long run.
Here are the top suggestions that I offer to Internet marketers who find themselves in the above described situation:
1) Write an ebook and offer resale rights to it. Currently Internet marketers love resale rights to ebooks. If you can put together a complete package that includes a website that's even better.
Writing an ebook is no harder than writing a high school research paper and then converting it to PDF format. If you are really stuck, you could get a ghost writer to do it for you, but that means you need capital upfront.
Creating a website is no harder than visiting any of hundreds of template sites (which offer many free templates) and choosing a suitable template. Then you edit the template in your favorite html editor.
If you do offer the website with the ebook package then you also need to come up with the copy. The absolute easiest way to do this (for me) is to pretend I'm explaining, to someone sitting across from me, what problem(s) the ebook solves and why they need it. Then you go back and add things such as a guarantee, bonuses, and perhaps testimonials. To get the testimonials, offer free copies of the ebook to online associates in exchange for feedback. If the feedback they give you is negative, then that tells you where you need to fix the ebook.
This won't give you the best copy in the world but will give you something that can be reworked several times. After you're out of that bind, if you want to become a really good copywriter, then you get a top copywriting course, such as the one I own (Yanik Silver's Ultimate At Home Copywriting Course): http://www.ultimateonlinecopymanual.com
After the ebook package is created, you can offer it to your list if you have one. If not, you can offer it prominently on your website. Make the offer irresistible. You can also offer it through online forums, and community-type sites, where they allow you to advertise. In a real pinch, you can offer it through Ebay auctions, but realize that Ebay buyers are generally looking for a bargain.
2) Create, or have created, a piece of software and offer resale rights to it. Practically everything said about marketing the ebook package applies to a software package. You can go to numerous sites such as Elance.com and RentACoder.com and place a description of the software you want created. "Techies" registered at these sites then bid on your job. You review their bids, their references and portfolios, and then choose one to do the job.
There are techniques and intricacies to hiring out work through these sites. I won't explain them here because there are countless articles on the topic that you can find through the search engines. Read several of these articles, and you should be equipped with the do's and don'ts of hiring out work through "lance-type" sites.
3) Offer your services. If you've been online for any amount of time, and been seriously learning the skills required, then you should have marketable talents. Many online marketers do the tasks that they do best and outsource the rest. If you make it known that you are available to do some of these chores, you should be able find jobs.
One problem that I've noticed in this area is that someone will offer to pass along work to another person (as a favor to get them out of a bind), and the person gaining the work will quote outrageous fees. Don't do that! The person offering the work will just go find someone who charges reasonable fees.
The are numerous Elance-type sites where you can go to list your availability and/or to see what jobs may be listed. You can also post your availability on certain discussion forums and community-type sites.
4) Sell an affiliate product using article marketing. This is one of my favorite selling techniques, and one that I teach often to "serious content marketers" such as members of Content Desk where I sometimes help conduct webinars. It’s at, appropriately enough : http://MassiveCashFromArticles.com
My system, which should be easy for you to adopt, is to first identify a product that’s really needed and wanted by your marketplace. It should already be selling well. Identify the problems that this product solves. Then you write an article about the PROBLEMS. Emphasize why these are really serious problems that your reader really wants to solve. Then you show why the affiliate product that you are marketing is the perfect solution. This is a proven formula!
After you've written the article, you can distribute it to article directories and publishers using article submission software. You can also use article submission services which may be a little more expensive (but can also be more convenient). The software that I use, submits to over 700 sites, and comes as part of my membership in Content Desk.
You can also submit your article directly to the publishers of your favorite ezines. Use a personal approach with each one. Explain that you are a longtime subscriber, and why you feel that this article is perfect for their ezine. Explain how their readers would benefit from the article and therefore be further endeared to the ezine. By explaining the "what's in it for them and their readers" you increase the chances of them using your article dramatically.
5) Run a sale from your site of specially selected product(s). If you have a steady flow of repeat visitors, this can solve your cash flow problem very quickly. What's critical here is that you make absolutely certain that the product is fresh, in-demand, and properly priced.
After identifying a product that you plan to sell, do a search on Ebay to confirm it's not being sold dirt-cheap over there. Then do a search on your favorite search engine for the product, and visit a few sites selling the product to see what they're selling it for. Unless it's your own product, or brand new, you should be able to find it in the search engines. If you see a lot of sites giving the product away, that a sign that you should seek another product (one that's not being devalued).
Find, or have created, a good product, place it on its own page on your site (with NOTHING else), and then direct traffic to that page. Then use standard copywriting techniques to sell the product. Prove to them that your price is better than they can find it elsewhere. Prove to them that the product will solve their problems. The easiest way to do this is with testimonials. Ask them for the order, and make it as easy as possible to place the order.
Any of the above five techniques will enable you to generate some quick revenue in a pinch. I've used 1, 2 and 4 numerous times with fantastic results, although I wasn't in a pinch. The reason that I don't use number 3 is that I don't like trading time for money, which is what you're doing when you offer a service. Your earnings are limited by the amount of time that you can offer. I rarely use number 5 but when I have used it, it's worked well too.
The final thing you have to do after deciding to use any of the above techniques is to DO it. Make a plan and then take massive action. Don't over-analyze. That's what stops too many people from extricating themselves from that crisis!
Willie Crawford has been teaching Internet marketing for over 9 years. Take advantage of his uncanny insights and unusual candor by subscribing to his free, information-packed newsletter. Also visit his top-rated blog. Do both at: http://WillieCrawford.com/blog/
Niche Product Revisit
It's time to revisit Easy Niche Product
I have some new stuff there and if you are still interested, you can join in now!
I have some new stuff there and if you are still interested, you can join in now!
Write Unique Articles
Presenting my new software:
Write Unique Articles - Article Nugget
Yup, here's your chance to write unique articles with my new software.
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Write Unique Articles - Article Nugget
Yup, here's your chance to write unique articles with my new software.
Check it out today!
http://www.ArticleNugget.com
Tuesday, September 05, 2006
Home Improvement Online
Another great website full of information about Home Improvement.
Check it out. Everyone who owns a home will find this website useful:
Home Improvement Online
Check it out. Everyone who owns a home will find this website useful:
Home Improvement Online
Sunday, August 20, 2006
Test your salesletter with the length
You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. You'll just need to test each one to be sure. Test every section of your ad copy too, to increase its pulling power.
Sunday, August 06, 2006
Your Mailing List - How to Quickly Build Up Your Subscriber Base For Free
Your Mailing List - How to Quickly Build Up Your Subscriber Base For Free
Creating your own opt in mailing list is definitely one of the most crucial steps to making money on the internet. If you look at any internet millionaire, at some point or other they have all had a mailing list which they have used to propel themselves and their business to unlimited heights.
Free Search Engine Marketing: Four Steps To Save You Money
Search engine marketing (SEM) helps you to get more business from your Web site. However SEM usually involves Pay Per Click advertising, which is expensive in competitive areas. What if you didn't need to rely on expensive PPC advertising campaigns for excellent search engine marketing results?
Wednesday, August 02, 2006
Join an online business community
Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility. When you are a member of these associations, you can create profitable business relationships, find joint venture partners, trade strategies and leads, etc.
Tuesday, August 01, 2006
What To Know When Selecting A Web Host For Your Internet Home Business
What To Know When Selecting A Web Host For Your Internet Home Business
Tips to help you find the best web host to suit your internet home business sufficiently.
The Multiple Benefits Of Getting Into Affiliate Marketing
With little risk involved and numerous benefits you will receive from affiliate marketing, there is no reason not to join an affiliate business immediately. Here are some of the many benefits you will find with affiliate marketing.
Sunday, July 30, 2006
End your salesletter with a testimonial
You could end your ad copy with a testimonial. Use one or two of your customers' testimonials that are believable and include specific results. For example, "P.S. Read this testimonial: I was able to change my oil 7 minutes faster without all the mess! I would highly recommend this product to anyone! (their name) (their title or occupation)."
Thursday, July 27, 2006
SEO on a Shoe String Budget - 10 Cheap Ways to Improve your Rankings
SEO on a Shoe String Budget - 10 Cheap Ways to Improve your Rankings
Having your site top-ranked for a hot keyword can effectively improve your traffic and therefore your profits as well. All you need to do is to optimise your content and create many links of different quality. But if you don't have any money to start off, it wont be plain easy.
Wednesday, July 26, 2006
How to buy and use your Silverware Chest
How to buy and use your Silverware Chest
tThe formal meal served with fine silverware is a tradition that embodies the finest civilization has to offer. It is the combination of refinement and conviviality, and luckily we live in an age wher...
Tips on the Do's and The Don'ts Of Google Adsense Marketing
Google Adsense: Google ad sense are ads that are shown on your site. They can be small text ads or images. Google gets paid by their advertisers and in turn pays you each time someone clicks on the ad. Google adsense is a great way to make money from your website traffic. It is possible to make a sizable income from these little ads but many do not realize the potential of these little gems.
Traffic Broker That Delivers
There are so many traffic brokers on the market these days that it is pretty impossible to find out which ones are fake scammers and which ones are real people that are being sent to your web site. Read my review on Quality Traffic Supply, a new traffic broker that sends it's traffic from expired domains.
Monday, July 24, 2006
Email Marketing Services-Marketing Solution Of The Future
Email Marketing Services-Marketing Solution Of The Future
Email marketing services are one of the best ways to reach potentially millions of potential customers without having to spend millions. The option to do this is being taking up by lots of companies, keeping their customers informed about new offers that are available to them.
How To Easily Choose The Right Web Hosting For Your Business?
With the proliferation of business web hosting companies available to choose from it can be a confusing process to sort through them all but if you just take it a step at a time and first identify the web hosting needs for your business it will be easier.
How To Make Sure That Your Websites Are Fully Crawlable By The Search Engines
Making sure that your websites are fully crawlable is a key component for any search strategy, especially if you want your sites to rank well for multiple related keyword phrases or different products
Sunday, July 23, 2006
End your salesletter with a guarantee
You could end your ad copy with a powerful guarantee. Give them a lifetime or triple-your-money -back guarantee. It's also good if you write your guarantee so it sounds personal and has some specific information. For example, you could say, "I personally guarantee you'll be able to end writer's block 99.9% of the time or your money back."
Saturday, July 22, 2006
Are You One Of The 90% Affected By Spyware Or Adware?
Are You One Of The 90% Affected By Spyware Or Adware?
According to CNN, over 90% of computers are infected with some type of uninvited software that may be harming your computer even as you read this sentence. Discover the top 5 tips to rid your computer of malicious software forever.
EMail Marketing Tips for Small Businesses
To market your business by email, you legally have to have the recipient's permission (the Can-Spam law). You need to do a mailing that asks people to sign up to receive your emails. They also have to give you their email addresses.
Affiliate Marketing 101
Affiliate programs are the best way for you to sell someone else's products or service and get paid for it. Selling through an affiliate program is a great way to sell on the Internet without getting knee-deep in product.
Friday, July 21, 2006
Making Video Game Sites
Making Video Game Sites
The 1 Guide on how to make a Video Game Website. Detailing all aspects such as design, content, and advertising.
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