Thursday, November 30, 2006

How to Get the Highest Rate of Return from Your Pay Per Click Search Engine Advertising


How to Get the Highest Rate of Return from Your Pay Per Click Search Engine Advertising
Pay per click marketing is one of the fastest ways to get your site listed in search engines like yahoo, google and msn. Companies can find experience and immediate jump in sales and revenue by using ppc advertising. The difference between creating a pay per click advertising campaign that works and doesn't work is technique, skill and careful planning. After years of working in internet marketing, MKLG Enterprises, a pay per click management firm offers insight into creating high performing ppc advertising campaigns to increase sales, leads and brand awareness for companies.

Google Sandbox Debunked By Google
If you're reading about this then chances are you know about the supposed Google Sandbox that exists out there. For those of you who don't the Google Sandbox is supposedly a period of time from a domain's creation that that domain cannot rank in the search engine results page for highly competitive keywords.

Tuesday, November 28, 2006

Change the size of your text

You could change the size of your text in your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will stand out. You could also use more space in between important parts of your ad copy to make them stand out.

Monday, November 27, 2006

Auto Pilot Traffic Machine

Just in case, here's a new product from Ewen Chia and Johan Mok:
http://www.autopilottrafficmachine.com/?hop=nkthen

I'm sure it's a good product. Go and check it out today!

Use bullets or indent to bring out the benefits

You could bullet or indent your benefits in your ad copy. Most people won't read the whole ad copy, so make your product's benefits stand out and you won't lose the sales from all the skimmers. You can also indent other things like your guarantee, postscripts, testimonials, closing, etc.

Thursday, November 23, 2006

I want to make SGD$100k (USD$65k) in 3 months

Dare to dream?

Yeah, you bet that I dare to dream

It's not an impossible dream. Yes, I want to make $65,000 in 3 months so that I can move to a dream home.

Check out what I have to say and what others have to say at this link:
http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=118410
A lot of encouragement from my friends!

Wednesday, November 08, 2006

What is the Secret to Effective SEO


What is the Secret to Effective SEO
What is the secret to SEO? I'm going to tell you right now.

How to Choose Anti-Spam Filter?
The damage spam brings you is huge: loss of time, bandwidth and money, risk to delete a legitimate message together with junk emails. So, an anti-spam filter is not a whim but a necessity for almost all PC users who actively use email.

Saturday, October 21, 2006

Involve the readers in the salesletter

You could ask your readers questions throughout the ad copy. They will answer the questions in their own heads as they read your ad copy. The questions you ask should persuade the readers into buying. People have been taught to automatically answer questions in school, from their parents, from friends and from authoritative figures.

Monday, October 09, 2006

The Incredible Power of FREE in Internet and Affiliate Marketing!


The Incredible Power of FREE in Internet and Affiliate Marketing!
Free Membership, Free Submission, Free eBooks, Free Websites, Free Downloads, Free Classifieds, Free to Join, yes anything Free has an incredible pulling power in both Internet and Affiliate Marketing. It is simply amazing how this four letter word FREE can capture the imagination of not only the newbies but also the most seasoned and experienced Internet Marketers and Affiliate Marketers.

Defining Pay Per Click Advertising And Its Use
Ok. You've created a great website. Now what to do? You won't attract visitors to your site, no matter how good your site looks if no one knows it exists.

Sunday, October 01, 2006

Work at Home Online Surveys - Is it for You?

Making money taking online surveys - Is it viable? Will it work for you? You've all probably seen the offers on the web and wondered about them.

The answer to the above two questions is yes. With a little judicious screening and common sense, you can make extra income or even a full time career out of online surveys.

1. What are online surveys? Online surveys are simply companies using you to get feedback on the products they sell - they pay you for your opinions.

2. What do I need to participate? You need a computer. Some companies send you out as a "stealth shopper" to test the food and service at restaurants, or the products and service at clothing stores, shoe stores etc. (The choices are as various as the types of retail stores.) In these cases of course, it would help to have access to transportation also. Some companies pay you to watch their movie trailers. Some pay you to take telephone surveys. A T.V., VCR, and telephone are necessary in these cases. Some online survey companies offer data entry too. All these offers are lumped together under the "online survey" categories by many of these companies. Most companies require you to be at least eighteen years old, also.

3. How much money can I make? Companies can pay 5 to 75 dollars per survey. Online focus groups can pay 50 to 150 dollars an hour. (You can be paid to try new products - and then keep the products afterwards.) You can be paid 4 to 25 dollars an hour to watch movie trailers, 10 to 40 per hour to shop and eat. For driving a new car you can make 3,200 dollars a month, and for taking a telephone survey, 120 dollars an hour can be earned. You can be paid to travel and paid to set appointments also. Each company varies a bit in its pay scale.

4. How many companies are scams? As with any industry, there is fraud in online survey work. As I stated in previous articles, do a little homework and use a little common sense. The Clickbank.com scores are helpful research tools. Pay particular attention to the $/sale (Dollars earned per sale) statistic. It tells you what an affiliate should earn per sale from the online survey product being offered. But it will also tell a savvy potential customer how many of the units of the program were returned by customers. To figure this, determine the cost of the program, next determine the affiliate commission rate by looking at the %/sale (commission) stat. If the online survey program sold for 100 dollars, (None are ever that expensive, though.) and the commission rate is 75%, but the $/Sale stat is 30 dollars, too many programs are being returned by unsatisfied customers. Also the Grav (Gravity) stat shows how popular an item the product is on Clickbank. Look for things like money-back guarantees, that all reputable companies should offer. Expect exaggeration and hyperbole in some of the ad copy. No, you won't make a million dollars a minute in online home survey work, but a good living can be made if you approach the work systematically, and with determination. You will get out of it what you put into it.

5. What's the downside? Working at home for oneself is not for everybody. You have to be a self-starter. You have to know how to focus on the task without prompting, and you can't allow yourself to be easily distracted by at-home concerns.

6. What are the benefits? Aside from the money, work at home online surveys allow you to set your own hours, decide how little or how much you want to earn, and be in complete control of your work environment. You don't need special training or expertise, and the company gives you any rules or guidelines you'll need for the work.

Online work at home surveys are becoming a billion dollar industry with hundreds of thousands of students, moms, retirees, and just plain rat-race drop outs earning good income from these survey companies. Is it for everyone? Probably not. But if you are in the above category, it may well be worth a look.

Did you know it takes the average American nine months to find a job? Can you wait that long? Author John Buckley has cut that time down to minutes for you with his online jobs review, which includes Survey company reviews.
Click here At: www.gojacksonia.com

Monday, September 25, 2006

How To Get Your Website To The Top Of Google And All Major Search Engines Fast

You have probably just built a new website, submitted it to search engines and are now waiting wondering where all the visitors are that are going to put hundreds of dollars into your bank account. A few weeks pass by and you are still left wondering where all your website traffic is. Your website is open for business but no-one seems to know about it.

If this situation sounds familiar to you then you have probably thought about giving up and thowing the whole thing away. This is NOT what you should do and this is not how your website is going to rank high in the search engines.

There is one critical first step that you must follow when creating any website. This crucial first step involves picking the best keywords for your on page optimization and the only way you can decide which keywords will get you the highest rankings for your website is by doing some research.

Your first point of call must be at one or all of the following online keyword research tools:

http://www.goodkeywords.com
http://www.digitalpoint.com
http://www.overture.com
http://www.wordtracker.com

All of these tools are free (there is a free trial for Wordtracker); however, where Wordtracker differes from the other websites mentioned above is it shows you how competitive your keywords are compared to other websites. The higher the KEI analysis number the less competitive the keyword phrase is and the easier it should be to get a high ranking with that chosen keyword.

In Goodkeywords you type in your chosen niche topic. For argument sake we will use the example camping. Goodkeywords will bring up the top 100 keywords related to campming that were searched in the last month. On the right the number of times that keyword has been displayed appears for the last 30 days. It is absolutely critical that you do NOT start on page optimization of your home page for keywords at the very top of the list. Before you think I'm crazy there is a very good reason for this and that is if a certain keyword high on the list is searched that many hundreds of thousands of times you will have an almost impossible time to get noticed between all the other hundreds or millions of competitive websites that are also targeting that same keyword. For this reason alone do not start off optimizing your website for the keyword camping.

Let me go back a minute to show how competite the word camping is. If I go to Google and enter camping I find that there are 230 million other websites targeting the same phrase. It is always best to start of targeting keywords that have the least competitive keywords as possible. Once you start getting traffic from search engines with your main keywords you may then start targeting more competitive phrases.

Using the online tools I've mentioned above it's easy to find a few less competitive phrases that can be a good base for our on page website optimization related to camping.

It is also important to repeat the same research process by going to Google and seeing how competitve your chosen keywords are. I will start with the keyword and take a few minutes to analyse the number 1 website for that keyword on Google.

It is also critical to analyze what the page rank is of the number 1 website for your chosen keyword. Page rank is used by Google in ranking websites and generally the more links that you have pointing back to your website by other websites the higher your Google page rank will be. Download the Google toolbar for free to find out what your page rank is and the page rank of other websites at http://toolbar.google.com

Now we need to do a little spying on the website that has number one for that keyword. We do that by looking at the HTML code or source code of their website. Go to that website url and click on View and then Source. That website's HTML code will appear in a notepad file. That file contains what the web page will look like when "read" by search engine robots. This trick will show you exactly what on page optimization is being used to rank so highly in the search engines.

Search engine optimization involve both on page and off page optimization. In this article I am focusing on on page optimization. I will deal with off page optimization in more detail at another time.

Now when we view the source code we want to look at the header tags for a start. Do you see h1 at the very top of the source code. If not then that's a bonus. If you do then it is important to make a note of what words they are using for their heading 1.

The next thing you need to look at is title. What is the title that they are using. This should appear immediately below the head tag. It is also important to make a note of the keywords that they are using in the title. The less words you actually have in your title the better. It is also critical that your main keyword or keyword phrase is in your title too.

Now take a moment to check out the keywords that they are using in the meta tags and make a note of them. Use the same keywords they use, check out the keywords that they have used in their description. Make a note of their description. A good guide for you is to repeat your main keyword or keyword phrase two or three times in the description but obviously in a way that makes sense.

Look at their webpage to find out if they have bolded, underlined or italicised their main keywords. If they have then you know that you need to do the same thing to achieve high rankings for your chosen keyword. If you have trouble looking for these codes in the notepad file simply look at the webpage itself.

One more thing to look out for in their source code is wehther they have optimized their images for the chosen keyword. For example, some website images will simply have bigebook.jpg as the name of their image but have not used alternative text. An example of an alternative text would be home made dog treat ecover.

Just following a few of these very simple SEO techinques and strategies will greatly increase your rankings in the search engines. To ensure you get the highest possible search engine rankings that you can it's absolutely critical that you spend a little time finding out search engine optimization secrets of the professionals. Fortunately affordable small business seo techniques and help is readily available if you know where to look.
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Description
Your website is open for business but no-one seems to know about it. There is one critical first step that you must follow when creating any website.
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About the Author (text)
LIMITED TIME SPECIAL OFFER: Karin Manning Copyright 2006 FREE 124 page SEO reports reveal affordable and economical small business SEO Search Optimization Secrets. Download simple and fool proof strategies for affordable small business seo at http://www.Affordable-Small-Business-Seo.com today!
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About the Author (HTML)
LIMITED TIME SPECIAL OFFER: FREE 124 page SEO reports reveal affordable and economical small business SEO Search Optimization Secrets. Download simple and fool proof strategies for affordable small business seo at http://www.Affordable-Small-Business-Seo.com today! Karin Manning Copyright 2006

Friday, September 22, 2006

Viral Marketing Strategies That Will Not Fail To Let The Word Out


Viral Marketing Strategies That Will Not Fail To Let The Word Out
Viral marketing provides astonishing results to almost any online business, products or services. It is a vast source of "one-way" links, sales leads and targeted traffic. Yet, still several m...

Thursday, September 21, 2006

5 Easy Ways To Give Back To A Great Ezine


5 Easy Ways To Give Back To A Great Ezine
All of us are subscribed to ezines that we enjoy and look forward to reading. But how many of us show our appreciation for these ezines. Listed below are 5 ways you can show your appreciation and thanks to the people who publish great ezines.

Getting In Any Directory The Right Way
This article will show you how to get approved in any directory if you respect some simple rules. I'm writing this article as a directory webmaster and describing how I manage and sort the links that are submitted into mine.

Tuesday, September 19, 2006

Super Affiliate Cloning Program by Ewen Chia

Have you joined Super Affiliate Cloning Program by Ewen Chia? Some say that it is not needed as there are many good materials that will make you into a Super Affiliate.

I thought so too. But after the 2nd lesson I must that this is better than I expected.

Sunday, September 17, 2006

No Money to Advertise Your Online Business? : Free and Low-Cost Marketing Methods

opyright © Liane Bate

I started thinking about owning an online business several years ago, but the sticking point for me was always time and money. These days, it is recommended that you start a business, as it is one of the best ways to grow a residual income and achieve financial freedom. Sounds easy enough, and fun too! But what about advertising costs when you don't have a lot of money to start with? There is truth in the statement that in order to make money you have to have money. I didn't start my business until financially I felt I could sustain a little debt because of my fulltime career, and when there was no fear of another layoff, at least not in the foreseeable future. However, there are many free and low-cost ways to advertise your online business effectively. Just because a method of advertising is free or cheap does not mean it won't work, and just because you spend a lot on advertising doesn't mean it will work. This article will discuss what you should consider when planning your advertising budget.

As mentioned above, there are many free and cheap ways to advertise that are also effective ways to market your business. The best idea that you must consider now-a-days is writing and distributing quality articles that are original, and packed with juicy information that will help your website visitors know more about your business, products, and services. You can write your own articles about your products and services for free, and you can even sign up with an article distribution service that will distribute your articles for free to publishers around the internet. You can pay a small fee to get an even wider distribution, or you can pay a lot to get top-notch distribution. Once your articles are distributed around the net with links to your website in the author box at the end, you will have visitors in no time. It is simply the best means of marketing your business today. If you don't like writing, or don't feel you can, then hire an article-writing service to do it for you for a small monthly fee. This will be the best investment you could make in your marketing efforts.

Similar to article marketing is writing a blog. This is also totally free, and a great way to get quality content on your site, and repeat visitors who are interested in reading what you have to say. A blog is like a journal of your daily business activities, your opinions, thoughts, ideas, reports, reviews, or even other people's articles that relate to your business. You can also make comments for free on other people's blogs that will have a link pointing back to your site. Like article-writing, blogging is huge, and you cannot market your online business without it.

Forum posting is another free and effective way to get your links seen by internet surfers. There are thousands of discussion forums out there on topics related to your business. The point of forums is not to advertise your business, but to help other people out there whenever you can with any issue they have that you know something about. The more assistance you can offer on a regular basis, the more your name will stand out as an authority on the topic, and the more likely people will click on your website link to find out more about you and what you're doing. It's a great way to make sales without even selling a product or service. You are only selling yourself.

Another free and effective method of advertising is distributing your links to the search engines and directories. The more links you have on other sites that point back to your site, the higher your link popularity will be, the higher Google and other search engines will rate your site. The more links you have out there, the more likely people will find and click on your links. You can submit your links directly to the directories, or you can seek out high quality sites to exchange links with by contacting the webmaster directly. You can also pay for a link machine service that will find other sites you can link to.

Free classified ads are another way you can advertise. Post a short blurb describing your business and why they should click on your link, and you've suddenly got a swarm of traffic to your site, and some potential buyers. You could also consider sending out a free press release to advertise your business, or even just let the people around you know about your business whenever you get the chance.

The thing to remember is that once you start having success with these methods, you really want to start tracking where your sales are coming from to make the most of your advertising dollars. You can put a lot of money into something and get no successful results, so you want to be careful where you spend your dollars, and ensure it's something that works. Once you discover what is working for you, then you can put more money into what works to get even better results. A good way to track your advertising efforts is to try one advertising method at a time and see how effective it is, or purchase some ad-tracking software. Just remember that it doesn't have to cost a fortune to be successful in business. With some careful planning, you can do well spending very little, or spending a lot in one great place!

About the Author:
Liane Bate owns a Plugin Profit Site web business, is a member of Success University, and the IAHBE. Visit: http://www.HonestMoneyMaking.com and http://www.HonestMoneyMaking.com/blog

Saturday, September 16, 2006

Use sub-headlines to grab attention

You could add some sub-headlines in your ad copy. Sub-headlines act just like headlines; they grab the reader' s attention. They'll keep the readers interested as they continue to read your ad. They are almost like transitions or copy connectors; the sub-headlines will interest and carry the reader to the next part.

Friday, September 15, 2006

Singapore/Malaysia Mastermind Meeting

Yup, today is the Singapore/Malaysia Mastermind Meeting

Let see what will been shared and discussed later.

I'll be sharing the following:
1) Current trend of Adsense (and Adsense ain't DEAD!)
2) Quick Affiliate Marketing Startup - No, no, not from Ewen Chia's coaching. This is my method)
3) Product Creation Technique - We'll do a hands-on practice where you will be able to find a niche market for yourself, on the spot!
4) How to do tracking without tracking software!
5) How to find your own niche in IM!

OK, that's all!

Registering Your Domain Name


Registering Your Domain Name
Registering a domain name for your business is one of the most important things you could do. It helps brand your image, and adds a level of trust and integrity to your site.

Mia Learns The Importance Of Using Proper "Key Word Strategy " To Increase Traffic To Her Website
Now that Mia Marketeer has learned (in the previous article) that having a great looking web site and a viable product are not enough to drive visitors to her web site, she is ready to begin the process of search engine optimization (SE0). Mia is out the gate and starting her ascent up the golden ladder (ok, rankings) by learning some "key" strategies for using "key words (a part of a spider's healthy diet).

How to Acquire Free Web Placement And Promotion
You have finished making your site and now you mostly maintain it. You have introduced the main pages of your site and presented your products and services to your visitors. You have done propositions and promos that will catch your target audience's eyes. You have achieved the dos and don'ts of good site layout. But why isn't your website a major factor for your company when it comes to selling those products and services?

Thursday, September 14, 2006

Fortune 500 IM for the Everyone, Step-By-Step!

For anyone with a desire to learn exactly what it takes to make a Content Authority Site, just like the Fortune 500’s publish, in a step-by-step fashion, the RPM Summit is the place to go October 6-8, 2006 at the Atrium Suites in Las Vegas, Nevada. This 3-day intensive training session is being presented by Content Desk's "Content Publishers Alliance."

“RPM stands for Research, Publishing, and Marketing,” said Jack Humphrey, co-founder of Content Desk along with Mark Braunstein and Peter Lenkefi. “It comprises a methodology that is how true Authority sites are created by the largest companies.”

RPM Summit attendees will learn what’s going on now, very cutting edge information: RSS feeds, social networking, authority sites, niche research, keyword research, visitor optimization, content syndication, content management systems, site plug-ins, audio and video tactics and strategy, publicity secrets and more.

Expert speakers include: Jerry West, Dave Lakhani, Mitch Axelrod, Mike Filsaime, Colin McDougall, Willie Crawford, Anik Singal, Rick Butts, Keith Baxter, Sean Wu, Jack Humphrey and Mark Braunstein.

“We all go (to events) to help define our own systems and processes,” said Mark Braunstein, Co-Founder of Content Publishers Alliance.

Braunstein explained that most seminars today have no specific, actionable agenda.

For example, on day one, a mix of speakers can include multiple business models, each focusing on different ways to use different tools to make money online with Google™ Adsense sites plus a combination of other speakers’ topics. Day two and three may be similar, with even more Adsense speakers and their own tools in the mix. The event results are generally similar:

(1) Attendees look at the listings and try to figure out what the heck is going on and how it will improve their success.
(2) Attendees try to figure out where each speaker fits into a “process” that they can integrate and apply to his or her own business.
(3) There is no continuity or cohesiveness in the event agenda itself.
(4) There is no relationship after the event is over. Each person heads home to figure out how to process the glut of information and try to put some of it to work.

But the RPM Summit is different.

“The RPM Summit breaks down the three main disciplines that are required for online success: research, publishing and marketing,” explained Braunstein. “It’s a structured event, in order. People need a step-by-step process in order to learn and master.”

Success Example

Mark Braunstein shared a success story from a student of Content Desk’s "Content Publishers Alliance" coaching program, Melissa Trippel, creator of http://craftyplaces.com . Melissa’s site is only about two months old and it has moved up in rank and popularity. She’s even received calls from it, like one from a major crafting association asking her for articles for their site and for a site link.

“She’s really moving up – and quickly!” said Braunstein.

Continuity Portion

RPM Summit attendees will learn how to build long-term sustainable income with publishing and marketing tactics few others are talking about on the web. Plus they will receive long term content and direct sales site network building and marketing plans including:

• Lifetime membership to the RPM Summit members only site!
• Videos from the conference included and streaming right from members site.
• Lively forum for networking with and learning from fellow RPM Summit-eers and the experts.
• Fun events at the Summit.
• Exclusive "Chat with the Experts" videos that will be filmed Sunday night at the Expert Appreciation Dinner. See how much info they can pump out of their experts after wining and dining them!

In short, RPM Summit attendees will enjoy a relationship with this event

“People will walk away with a better plan of action, and not a sense of “Where does this person fit into the process I’m trying to put together?” said Mark Braunstein. “We found speakers who fit our agenda. They will inform and some will mention products or services they have that work well with our process, not in spite of it.”

Free 21-Page Authority Site Guide

For more information about Content Authority Sites, readers are invited to
download Jack Humphrey’s 21-page report. The report discusses how to build sites that capitalize on the changes in web search traffic and content site profits, plus the state of internet marketing and content site publishing. It is available online at: http://www.contentdeskinfo.com .

Wednesday, September 13, 2006

Why pay for advertising that does not yield sales?

Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.

What if you could increase the number of people that visit your site to customers who purchase or take action on your site by 1 percent. What would a 1 percent increase in conversion mean to your bottom line? Even on low ticket items, a 1 percent increase in conversions can be potentially staggering when considered over time.

How do you increase conversions?
Obviously the copy is critical in converting a 'browser' into a 'buyer' and while a webpage should be optimized for search engine spiders, search engine optimization should not be at the expense of web surfers. Webmasters must balance search engine optimization with sensible copy that calls the website visitor to the appropriate action.

What about advertising?
Keyword advertising can be very effective. In order to increase the conversion of keyword advertising, create continuity between your keyword and your landing page. Use the same words in the ad as in the landing page. Keep in mind that landing pages do not have to be part of a websites normal navigation. Webmasters can customize landing pages to cater to a specific audience, advertisement, or search term.

Ultimately, the goal is all about ROI or return on investment--publishers aim to make more than they spend. For every dollar you spend in advertising, you want to make a profit of $ 2.00 or better. That means in many cases you will need to monitor any changes in sales and web traffic, and determine what specific actions are resulting in the sales increases.

When evaluating advertising campaigns, consider whether the results will be long term or short term. Long term results from a short term expense could involve a website design. Short term results are generally things like ezine advertisements that result in sharp sales spikes that don't generally last.

Consider whether the expense is a one time cost or ongoing. Equally important, determine whether you can reliably track and measure the results of the advertising campaign. Can the results be reproduced by spending more money?

Targeted advertising will convert at a higher rate than non-targeted advertising. It is critical that advertising be targeted, so that you can maximize your conversion and increase your ROI.

On the other hand, if you have a low conversion rate, spending money on advertising is not likely going to produce significant results or a high ROI--so before you part with any hard earned cash take a look at your conversion rate.

Why pay for terms that are not converting?
Monitoring is critical to any advertising campaign. As a webmaster, you have a whole host of tools that allow you to track the actions that your visitors take. Use these tools to analyze and test theories that relate to conversions. When determining areas of low conversion, evaluate weblogs. Look at the abandon rate by viewing single access web pages. Use cookies to track the actions that browsers on a website take, do they return and purchase at a later date? Another option is to track customer actions using javascript that is embedded in the website's webpages.

Pay particular attention to what keywords result in traffic, and what keywords result in actual sales. Anyone can purchase traffic with the keyword phrase "free money" but how many of those who click are going to take the desired action on your webpage? Keyword terms that are closely related to the product or service being sold are going to have a higher conversion. It is important to filter phrases or keywords, that do not convert or result in unrelated traffic (due to synonym use).

What about the landing page?
When designing the landing page think about the action you want and emphasize it; remove all other distractions from the webpage. The landing page should be designed in such a way that the website is driven to the action you wish for them to take.

Unique URLs or special landing pages can be instrumental in tracking a advertising campaigns success. They are also helpful when you conduct split-testing sending users to different web pages, and then tracking the actions that result.

What common problems result in poor conversions?
Poor web site design can result in a low website conversion. Websites should explain the product or service is that you are selling in simple terms. The website navigation should be intuitive, and it should not be difficult to locate what visitors are looking for. Avoid vintage web graphics that are of low quality, or fonts that are unreadable. Avoid color schemes or font size that alienate web visitors, colors should be used to highlight important points. Webmasters should avoid small font sizes or fonts that are not easily readable.

While some items are easy to measure, others become a little more nebulous, it is difficult to know whether enhanced graphics will increase sales, but they should be considered when evaluating a poor conversion rate.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Monday, September 11, 2006

Remembering 9-11

Today is September 11. Though I'm not there, I remember the victims of the incident.

Yes, USA unite as one...

And, if you receive any emails from any marketers that says "Remember September 11" and add a sales pitch at the end of the email, please remove yourself from his list. It leaves a very poor taste and shows bad business ethics.