Monday, July 17, 2006

End your salesletter with a positive direct question

You could end your ad copy with a question that they will always say yes to. Then they will be used to saying yes when you ask them to order. For example, you could say, "You want to be able to afford the best things life has to offer, don't you?" Another example, "You want to meet the woman/ man of your dreams, don't you?"