Auto Pilot Traffic Machine

Just in case, here's a new product from Ewen Chia and Johan Mok:
http://www.autopilottrafficmachine.com/?hop=nkthen

I'm sure it's a good product. Go and check it out today!

Use bullets or indent to bring out the benefits

You could bullet or indent your benefits in your ad copy. Most people won't read the whole ad copy, so make your product's benefits stand out and you won't lose the sales from all the skimmers. You can also indent other things like your guarantee, postscripts, testimonials, closing, etc.