Sunday, July 30, 2006

End your salesletter with a testimonial

You could end your ad copy with a testimonial. Use one or two of your customers' testimonials that are believable and include specific results. For example, "P.S. Read this testimonial: I was able to change my oil 7 minutes faster without all the mess! I would highly recommend this product to anyone! (their name) (their title or occupation)."